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Your objective is to find a press release and analyze it using the 8 Key Points.

Your objective is to find a press release and analyze it using the 8 Key Points.

Your objective is to find a press release and analyze it using the 8 Key Points.  I encourage you to visit the corporate website for a company or organization that piques your interest (i.e. Mohegan Sun, New England Patriots, Apple, etc).  Most, if not all, corporate websites will have a dedicated section for recent news.  Often times you will find these spaces titled “press room” or media information”.

Your next step is to locate an online press release and analyze it using the 8 Key Points.

Finally, create submit a word document that includes the following information:

Why do you believe this press release is “newsworthy/hot news”?

How well did the press release follow the 8 Key Points?  Provide specifics regarding how many of the 8 Key Points were included in the press release you analyzed (i.e. two, four, six, etc).

Include a link to the press release you located.


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