But alas, there can’t be sales—or business for that matter!—without customers. Since everyone has been a customer on more than a few occasions in their lives, it’s a great topic for students! Questions like these work well:
Who are the customers for your company/industry?
As a customer in general, what do you usually expect?
How do you gain more customers?
How do you lose customers?
“The customer is always right.” Do you agree/disagree?
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