Pricing Strategies [WLO: 2] [CLO: 2] Twitter
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Prior to beginning work on this assignment, read Chapter 11: Pricing Decisions.
Market skimming, market penetration, companion products (captive pricing), and cost-based pricing are some of the pricing strategies marketing managers use when marketing globally.
- Compare each of the pricing strategies listed above and how they apply.
- Explain Incoterms (International Commercial Terms).
- Why is it important to understand those internationally accepted terms of trade? Provide examples.
The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product in one country and a premium-priced niche market in others.
- Select two similar brands (that offer at least one line of similar products. For instance Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi- This is just an example, do not pick these brands!) Then select 2 different countries; preferably a country aligned to the region you are working on from week two, and then a second country. (For instance, Argentina and Germany- This is just an example, get creative!)Compare the various pricing strategies each company uses to compete in each country.
Your initial discussion post should be 275 words. Cite your textbook and any other sources used to support your ideas.
I have attached Chapter 11 from the course text below. I have also provided an example from a classmate discussion below.
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