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Part A: Read Case 12.1: Can Walmart Crack the Retail Code in India? and answer the following questions:

Part A: Read Case 12.1: Can Walmart Crack the Retail Code in India? and answer the following questions:

Walmart Case Study

[WLO: 3] [CLOs: 2, 3, 5]

Prior to this assignment, review Chapter 12: Global Marketing  Channels and Physical Distribution and analyze Case 12-2: Can Walmart  Crack the Retail Code in India? carefully. Review the Intro and Company  Profile sections in the Walmart Case Study (Links to an external site.) interactive.

Your assignment has two parts. Part A will be based on a case in  Chapter 12, and Part B will be built upon your Final Paper (attached below labeled Walmart Analysis) about Walmart  from your BUS621: Leadership and Teamwork course. In fact, the purpose  is for you to analyzed Walmart from different angles: leadership style,  marketing strategies and tactics, HR, Financial aspects, etc. so by the  end of your MBA program you have completed Walmart’s big-picture puzzle.

Introduction
Walmart today is a global retail giant. According to Carbonara (2018) in the recommended resource Walmart, Amazon Top World’s Largest Retail Companies (Links to an external site.)  article, Walmart is the world’s largest retail company with continued  plans for global growth. There are many competitors, one of which is  Amazon. How will Walmart continue to be a global giant in the years to  come? To maintain the market leader position Walmart will be required to  continually look for ways to outgrow its global competitors (Carbonara,  2018).

To understand Walmart and where it is today and what tomorrow holds,  it is important to understand the company’s foundation. “Sam Walton  opened his first five-and-dime in 1950. His vision was to keep prices as  low as possible” (Wilbert, 2018, para. 1). Walton opened the first  Walmart in the early 1960s in Rogers, AR (Wilbert, 2018, para. 2). One  thing that has and will always remain a key component for all Walmart  stores is to keep expenses low. There has always been a mentality behind  the vision of Walton to demand that employees always keep costs to a  bare minimum (Wilbert, 2018, para. 3). On average, “Walmart saves a  typical American family of four about $2500 a year. That’s about what a  family of four gets from the government in food stamps. That makes  Walmart a major antipoverty force in the United States” (Kestenbaum,  2017, para. 3). Another factor to consider when thinking about Walmart  is that “since 1990, the global rate of poverty has been cut by  two-thirds. That’s the sharpest decline in human poverty in all of  history, more than one billion people have been lifted out of poverty  during that period and Walmart is a major force in that effect”  (Kestenbaum, 2017, para. 3).

Today, Walmart has grown considerably and continues to expand. Just  to get an idea of how large this retail giant is, consider the  following:

  • Walmart employs 1.6 million people.
  • Walmart has 6,200 retail outlets. In contrast, Home Depot has 2,040. (Wilbert, 2018, para. 4)

One might question, “What does Walmart do to continue to be  successful and keep costs to a minimum?” There are several things that  this retail giant has incorporated into the operations. First, “Walmart  became the first major retailer to demand manufacturers use radio  frequency identification technology (RFID). The technology uses radio  frequencies to transmit data stored on small tags attached to pallets or  individual products. As explained in the recommended resource How Wal-Mart Works (Links to an external site.),  RFID tags hold significantly more data than bar codes” (Wilbert, 2018,  para. 6). For information on how RFIDs and radio waves work, you may  like to review the articles How RFID Works (Links to an external site.) and How Radio Works (Links to an external site.). You may also be interested in reviewing the  Is Walmart Good or Bad for America? The Question May Be Outdated (Links to an external site.)  article which explains another interesting fact, which is that “Walmart  is the single most important pipeline distributing wealth from rich  countries to poor countries” (Kestenbaum, 2017, para. 3).

One concern pertaining to Walmart is how employees are treated. It is  well known that Walmart not only pays low wages, but their practices  have impacted how their suppliers manage production costs while  sacrificing the safety of their labor force (Kestenbaum, 2017). Walmart  tends to hire mostly part-time workers (Kestenbaum, 2017). Some may even  say that Walmart “pays their workers poverty wages” (Kestenbaum, 2017,  para. 4). There have long been ethical concerns about how Walmart  operates and manages its employees.

Case Study Assignment
Throughout your MBA program  you will cover various subjects as they relate to business. You will  initially have an opportunity in BUS621 Leadership and Teamwork to  create and build your own Walmart in a new global location. Your choices  for location include Peru, New Zealand, Philippines, Egypt, Czech  Republic, and United Arab Emirates. As you progress through each course  in the program you will build upon your case study of Walmart.

The purpose of this Walmart Case Study is to give you an opportunity  to apply the subject matter from each course in the MBA program to an  ongoing strategic development. The knowledge gained from the case study  in each course will be cumulative. The knowledge will assist you in  demonstrating your ability to conduct critical analysis and decision  making across a wide range of subjects throughout the MBA program.

Methodology
The case study is based upon past and  current information about Walmart and the country of destination. You  will select a country to develop your case and will use the same country  in each course of the MBA program.

You will be responsible for gathering as much information as needed  that will help you with determining the course of action that Walmart  should pursue in the company’s quest to growth and to meeting the needs  of international markets.

Part A: Read Case 12.1: Can Walmart Crack the Retail Code in India? and answer the following questions:

  • Summarize some of the elements in India’s political, economic, and cultural environments that can impact the market opportunity.
  • Explain some of the obstacles facing Walmart and other foreign retailers in India.
  • Review Figure 12-4 (Global Marketing). Explain which quadrant of the  matrix applies most directly to India. Provide your rationale.

Part B: In your BUS621: Leadership and Teamwork  course, you selected a country for Walmart to expand to, and you also  analyzed the nine dimensions of the culture and the leadership models  and skills that would apply to your selected country (Use only the country in the paper attached below). In this  assignment, you will work and build on your previous Walmart work, and  develop some place strategies as Walmart expands on its global marketing  activities to the country of your choice. Address the following points  for the country (Use only the country in the paper attached below):

  • Summarize some of the elements in your selected country’s political,  economic, and cultural environments that can impact the market  opportunity for Walmart expansion.
  • Based on your environmental review and referring to Figure 12-4,  discuss what market expansion strategy you would suggest for Walmart in  your selected country.
  • You learned that channels create utility for customers (place  utility, form utility, time utility, and information utility) that can  be leverages as a source of competitive advantage. Analyze each of these  utilities that Walmart may be creating in the country of your choice,  and explain which one can potentially work as a competitive advantage  for Walmart considering its target market and their needs, wants, and  preferences in your selected country.
  • Considering the growth of global online retailers like Amazon.com,  Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com,  and based on the factors you evaluated in Part A (Attached below labeled Global Marketing Plan 2), formulate a SWOT  analysis for Walmart.com in your selected country. *** You must use the one in the paper****

The Walmart Case Study paper

  • Must be three to five double-spaced pages in length (not including  title and references pages and formatted according to APA style.
  • Must include a separate title page with the following:
    • Title of paper (The Walmart Case Study Paper)
    • Student’s name (Markis’ Edwards)
    • Course name and number (BUS 622)
    • Instructor’s name   (Dr. Lorraine Cigainero)
    • Date submitted (March 29, 2021)
  • Must use at least two scholarly sources for each environment topic in addition to the course text. This is a total of three sources. Course text:  Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com
  • Must document any information used from sources in APA format.
  • Must include a separate references page that is formatted according  to APA style.

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