Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

MARKETING AUDIT automotive (EV) and should focus on the UK ( deathline 29 Jul not more than 1,550 word)

MARKETING AUDIT automotive (EV) and should focus on the UK ( deathline 29 Jul not more than 1,550 word)

Report  needed

[Table of Contents (and page number)

1.Introduction:

2.Macro Analysis 

2.1PEEST

2.1.1Social

2.1.2Environment

3. Micro Analysis

3.1markets

3.2customers

3.3competitors

3.3.1Porter’s 5 forces analysis 

3.3.1.1 Competition in the industry

3.3.1.2 Potential of new entrants into the industry

3.3.1.3 Power of suppliers

3.3.1.4 Power of customers

3.3.1.5 Threat of substitute products

3.3.2Competitor Perceptual Map

4.Internal Analysis

4.1Strategy review

4.2Functions review

4.3Productivity review

5.TOWs and Strategic analysis

5.1 TOWS

5.2 Strategic Analysis

Appendices

1. Appendix 1: Company overview

2. Appendix 2: Macro analysis : PEEST

3. Appendix 3: Micro analysis, customer segmentation, 5 forces and competitor perceptual map

4. Appendix 4: Internal analysis, marketing capabilities, marketing assets, 7Ps, and CBBE model.

Reference: Harvard referencing.   ]
 

1. Adapted from: Kotler,P. and Keller, K. (2016) Marketing management. 15th edition. New Jersey, Pearson Prentice Hall.

2. Marketing Audit originally developed by Kotler, P., Gregor, W. and Rodgers, W.– see Kotler, P., Gregor, W.T. & Rodgers, W.H. (1989) The Marketing Audit Comes of Age, Sloan management review, vol. 30, no. 2, pp. 49 – 62.

3.uploaded file

 

The Assessment Task

The purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of automotive (EV) and should focus on the UK only.

You should conduct independent research using quality secondary sources, fully referenced, to provide the evidence to support your analysis e.g. Mintel, MarketLine Advantage, ABI Global, newspapers, journals, company websites etc.

This Marketing Audit is limited in scope and should contain the following areas: (A full Audit, based on Kotler’s format, can be seen under Assessment Information)

• Macro analysis (PEEST)

• Micro analysis (market, customers and competitors)

• Internal analysis (strategy, functions, productivity) 2

• One-page TOWS matrix and key strategic challenges summary

• Appendices (supporting information/model analysis, not included in the word count – two sides maximum for each appendix)

Appendix 1: Company Overview to include; name, type, size, key competitors, customers, products/services, specific area of focus for your audit – company or business unit and country.

Appendix 2: supporting Macro model/framework application

Appendix 3: supporting Micro model/framework application

Appendix 4: supporting Internal model/framework application

This should be in report format. Your discussion in the main body should be succinct, referring to the information/model analysis in your appendices. This should be addressed in a level 7 academic style. It should show:

• critical awareness in relation to the identification and application of relevant models/frameworks, analysis, evaluation, synthesis and original insights

• appropriate academic English for level 7 work

• appropriate support from secondary literature supported by appropriate Harvard referencing.


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Ace Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Ace Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Ace Papers is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Ace Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.