- Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store as the coronavirus restrictions are beginning to be lifted. Discuss at least two ideas using PRICING and PLACEMENT (distribution) to help build your business.
- Provide a rationale for your response.
- Search the Internet for an article that supports your discussion on pricing and placement and post the link in your discussion, using APA or SWS formatting, for everyone to read.
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