Your essay is about Ikea. As we discussed this company, we saw that they had a distinctive strategy and they had followed it for nearly seventy years. Describe as many of the distinctive characteristics of Ikea’s furniture, their furniture design, their supply chain, and their retail methods. Pick three of these distinctives and describe why this tie in target customers to Ikea. In addition, describe how any competitor of Ikea would compromise that competitor’s strategic distinctives in trying to copy Ikeas strategy. You can only use the source from i give to you about IKEA CASE。
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