- Explain the linkage between internal environmental analysis and the value adding service delivery and support strategies. How are the value adding strategies linked with action plans?
- How does the marketing of a service differ from the marketing of a physical product (good)?
Case Study #15: “So, Doctor, can you fix this?” A case involving a medical spa.
- Perform an internal analysis of the medical spa to determine key challenges faced by the organization. Based on that information, create a “Strategic Thinking Map” for value-adding support strategies (Exhibit 8-9, p. 336).
- Evaluate the effectiveness of service delivery strategies by answering the questions posed in Exhibit 8-10 (p. 338)
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