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Case Analysis: The Sunderland City Story

Case Analysis: The Sunderland City Story

Imagine you are in a managerial role in a company experiencing a similar situation as Sunderland. Funding is to be cut due to the recent recession, and leadership would like to go with an OD approach. Analyze the situation at Sunderland through the OD lens to provide insight to company leadership about upcoming change management decisions they will need to make soon.

Prepare a 525- to 700-word paper using a minimum of 2 scholarly sources in which you:

  • Identify the anticipated environmental pressures (internal and external) on the organization that required changes to its current strategic and operational plans.
  • Describe how the 8-step OD Practitioner action research approach may have been used to understand and address the concerns of these managers. Focus on 2-3 key steps where these managers should have played a greater role.
  • Note: The case indicates that the changes were popular among staff, but resistance came from, “managers who felt that their recruitment decisions were being constrained.”

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