After watching the two videos for this coming week, visit the website of a primarily or exclusively Direct-to-Consumer (DTC) company. Examples of companies, but please do not use these, include Warby-Parker, Harry’s Razor, and Casper Mattresses. After visiting, respond to the following questions:
- Does the company promote its product as lower cost than competitors (either other DTC companies or more traditional retailers)?
- Besides possibly lower cost, has the company tried to differentiate itself from competitors?
- This week’s chapter discusses how trying to combine differentiation and low-cost strategies can lead to a “Blue Ocean Strategy” but could also lead to being “Stuck in the Middle”. In your view, if the company is trying to do both, does the company have more of a blue ocean strategy or is it more likely to be struck in the middle? Please explain your answer.
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