Public Relations Plan, Part 1 – DRAFT D

• Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
• Penn State University’s $100 million-plus settlement involving the football coach Jerry Sandusky in a sexual abuse scandal that brought down famed football coach Joe Paterno.
• Planned Parenthood scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
• The Humane Society of the United States’ chief executive forced to step down in 2018 for alleged history of sexual misconduct.
• The Simpsons and the Apu Crisis (Brown Face Scandal).
• Theranos scandal and CEO Elizabeth Holmes.
• NPR and the firing of Garrison Keillor for sexual harassment.
• Rolling Stone magazine sued for defamation in 2016 in connection with a story about gang rape at the University of Virginia.
• Facebook scandal involving Russian advertisements to influence the 2016 presidential campaign.
• Disney’s credibility questioned when it laid off 250 employees in 2015 and replaced them with lower-paid immigrants.

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