Company Profile Project Instructions
Company Profile (CP)
Section 1. Company Selection (no more than 5 full content pages, excluding graphs/tables)
• Identify the company you have selected and explain your selection criteria. In other
words, provide explanation of what motivates and drives you to choose this
organization as your research objective. Be specific.
• Outline the sources you have explored in your preliminary research. In other words,
what you have explored and visited when you start looking into this firm, the relevant
industries/sectors, the products, the markets, the major players, and the general trends,
etc. You need to provide the detailed information regarding the different sources.
• Provide an overview of your research plan to ensure you can find all of the
information required in the company profile. In other words, how you will start your
formal research towards the completion of this project, or what your research agenda
would be in order to complete this project, or what kinds of questions/components
you plan to address in order to fully understand this firm and develop a formal
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