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Your audience is made up of high-level marketing managers. Your job is to convince them of the viability of your new product. Your team will prepare a formal report that gives the marketing managers the key information they will need to assess your new product idea. The report is limited to ten, double-spaced pages (not including Appendices). It must have one-inch margins and use Times New Roman, 12-point font size, and be paginated. Contents of the report should include:


Executive Summary (less than 300 words; summarizing the content of this report)

Table of Contents

Description of Proposed Target Market

Competitive Situation

Value Proposition: Benefits and Costs


Competitive Advantage

Product Detail

Brand Name


Packaging and Labeling

Support Services

Pricing Detail

Proposed Introductory Price

Promotion: Advertising


Media: Contact Points

Message: Advertisement Design

Place Detail:

Outlet Selection

A Brick-and-mortar Retailer


Appendices: Other Information as Needed (optional)

Use endnotes to specify the sources of information in the Reference. Use a superscript number to flag the portion of the text that one endnote is in reference to.

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