1. Describe any products, brands, or companies that you deal with that are best described in terms of behavioral loyalty, affect loyalty, and situation-specific loyalty. (3 products in total, and explain why)

2. Describe any products, brands, or companies that you deal with that are best described in terms of true loyalty, spurious loyalty, latent loyalty, and no loyalty. (4 products in total, and explain why)

400 words minimum. 

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